CTBC Bank Renews Co-branded Card Agreement with Greater China Fly Together Alliance
Original: 代子公司中國信託商業銀行股份有限公司公告 與大中華攜手飛聯盟續約發行「大中華攜手飛聯名卡」。
Summary
CTBC Financial Holding, acting on behalf of its principal banking subsidiary CTBC Bank Co., Ltd., announced the renewal of its co-branded credit card partnership with the Greater China Fly Together Alliance, under which CTBC Bank will continue issuing the 'Greater China Fly Together Co-branded Card.' The renewal sustains an existing card-linked loyalty revenue stream for CTBC Bank, preserving fee income and customer acquisition channels tied to the alliance's travel membership base. Full body available on MOPS.
Full Translation
CTBC Financial Holding Co., Ltd. (TWSE: 2891), on behalf of its subsidiary CTBC Bank Co., Ltd., announces that CTBC Bank has renewed its agreement with the Greater China Fly Together Alliance (大中華攜手飛聯盟) for the continued issuance of the 'Greater China Fly Together Co-branded Card' (大中華攜手飛聯名卡). The renewal extends CTBC Bank's co-branding arrangement under which the card is jointly marketed to alliance members, linking the bank's credit card platform to the alliance's travel loyalty network. Co-branded card agreements of this type are considered material contracts under Taiwan's disclosure rules, as they govern customer solicitation rights, interchange-fee sharing, and branding obligations that directly affect card portfolio revenue. [Body not available — subject line only. See MOPS for full announcement.]